Today I set out to produce some repeated patterns, then started some calligraphy, then headed to decorative letters, and my journey finally reached an idea that I wanted to develop – now named alphabet seeds!
I started to add in other elements, some of my watercolour washes and then changes in colour…
Now time to finish off the rest of the alphabet, then on to the next idea. So see you in a few hours/days/weeks…!
I have been inspired by a lot of work lately, many of my finds have led me to update my website and visual presence on the web…results can be seen on my website header and facebook page. It was time for a change!
Recently I have started using pinterest to keep track of ideas to start one day. Pinterest has the potential make you very inward looking – it would be very easy to just search items that members have ‘pinned’ and not look for your own inspiration elsewhere. But it is a useful tool.
On the logo front, David Airey recently posted his latest logo work for virtulos: www.davidairey.com/virtulos. You gain so much insight when a designer provides a small window in to their thought processes.
Next week we’re off to see the Reduced Shakespeare Company which has inspired me to ‘gen up’ on my Shakespeare to make the most of watching the actors perform all 37 plays in 97 minutes. They have had great reviews.
And in ‘crafts’ paper cutting has become part of many projects I’m turning my hand to, including inspiring some design work for my latest client. I will post the final results when completed!
One of my Easter projects this year was to use illustrations from the Herbals of the Sixteenth Century to inspire my designs. After finishing a paper cut of some Red Clover I popped it on my easel out-of-the-way, and noticed that the watercolour charts already on the easel gave a neat result as the colours came through the spaces…
When I was approached to create a logo for the new venture Scent of Jasmine, I decided to keep it simple, creating a lock-up of a simple typographic layout and a graphic representation of jasmine flowers.
After researching, sketching and then developing a few rounds of ideas, I had a basic idea of the structure of the logo, and the client was happy with the results too (which always helps). Here are the final results:
As with any logo, once the main idea has been signed off by the client, I take time to refine it and look at ways to make a unique shape. In the case of Scent of Jasmine one of the decisions I made was to remove the dots above the ‘j’ and the ‘i’. Ok, yes my background is in typography, but we’re allowed to break the rules sometimes! And experimenting with type always appeals to me. However, I wanted to make a connection between the text and the jasmine flowers, so I arranged the flowers above the text, thinking about where ‘circular forms’ in the jasmine flowers were, and lining them up above the ‘j’ and the ‘i’. The grey lines on the image below track upwards from the ‘j’ and the ‘i’ to where the dots in the jasmine flowers are.Once a logo has been finalised, I always put a set of guidelines together for future users:
Enjoy taking a look around Scent of Jasmine and let me know what you think of the logo!
My new website is finally ready to officially go-live. I have used WordPress, the Twentyeleven theme and my own child theme to customise the layout and design, and integrated my portfolio, wedding stationery and blog in to one site.
WordPress is flexible and accessible way to create your own website. Whether you know html and css backwards or not at all, it can be used to create dynamic sites. It is used by Designers such as Jacob Cass to companies such as Ebay – Ebay Ink is Ebay’s blog – or even Spotify. Many agencies offer services to build websites in WordPress, and the great thing is that once built and with a little training, the website can be updated on a daily basis by users who do not have any experience with websites at all.
Enjoy browsing my new site, contact me if you have any queries. I shall be updating, adding new sections and generally evolving the site in the future…
My latest freelance work has been producing a newsletter for a client at ‘thebestof’. The initial brief was to design a four page newsletter using copy (and an image for the main article) supplied by the client. The project went really smoothly as the client was accomodating and open to ideas about creating a fresh design.
Since this is to be a newsletter that will be issued on a monthy basis, I wanted to create sections which would become recognisable, and a set space for laying out the main article. So I created graphic devices for the regular sections:
The end result I am pleased with, as it is really satisfying to take a bunch of unformatted content and create something cohesive and accessible. And the most satisfying of all is for the client to be happy with the end result!
The icons for the Olympic sports section on the Telegraph online cram a lot of information in to a tiny space, something that is always a tricky challenge. I thought it was worth highlighting. Not only do the graphics work work in such a small area (c.38px x 38px), the colours used are striking too. Really like the yellow being used as a simple yet clear navigational tool connecting the ‘hovered image’ with the text box below the icons:
The reason I was on the Telegraph was due to the latest Olympic logo controversy: Madrid launches bid for 2020 Olympics with bizarre logo that says 20020 (the icons are in the right hand navigation panel).
Another project to fit in amongst my wedding stationery work and professional design jobs has been found – The Conqueror Typographic Games! In my last post I wrote about my slight obsession with the visual identity for the London 2012 Olympic Games, little did I know that on my quest to find some textured paper for one of my clients’ wedding stationery projects, I would stumble upon a typographic slant on the Olympic Games.
The challenge has been set by the paper giants Conqueror. If you haven’t visited their site before, it’s worth a look (some nice typographic arrangements – including some display fonts). Conqueror are running a challenge to create a typographical poster about sports, using the phrase: ‘It’s not what you win, but how you conquer it.’.
So why not give it a go, you have until 30 April 2012 and the trophy is a VIP Olympic Weekend including 2 tickets to the 2012 London Olympic Games. Good luck.
Display it…I am currently working on a project for which I’ll be using some display typefaces, and since starting on the work I have become a little obsessed with them. During the initial meeting with the clients I explained to them the history of the style of lettering and, remembering my time as a first year student at University, I dug out my copy of ‘Printing 1770-1970, an illustrated history of its development and uses in England’ by Michael Twyman. In this invaluable book I was able to show them plates illustrating 19th century billposters plastered across walls such as the Alhambra Theatre, Leicester square in 1899. It demonstrates the varied use of the large wood cut type alongside illustrations on billposters advertising amongst others ’Yorkshire Relish’, ‘Table Salt’ and ‘The Daily Telegraph’. Another plate illustrating a railway station shows how every facet of the large platform walls are covered in posters, and how the large ‘decorative’ type is used in a practical way to grab the attention of the comuters.
These posters were often seen as a nuisance by 19th century contempories, but now are used in more refined ways. Lately I have seen a version of Rosewood used on signs in retail stores (Next are using it in window displays at the moment), and rather than being used to ‘shout’ over all the competition, contemporary typefaces that take inspiration from 19th century wood type are being used on delicate wedding stationery.
Thanks to my new found obsession with this genre I have come across plenty of contemporary typefaces: Fontspace has a few interesting typefaces.
When I can I’ll post my endeavours to use the typeface on the latest project, and I’ll be keeping my eye out for more examples whilst out and about.